Miguel Cachulo Pereira
Professor @ university of aveiro · researcher in digital Marketing & MarTech
Miguel Cachulo Pereira is an Adjunct Professor at the Instituto Superior de Contabilidade e Administração of the University of Aveiro (ISCA-UA) and a researcher at the CEOS.PP – Coimbra and GOVCOPP research centres. He holds the title of Marketing Specialist awarded by the University of Aveiro. His research focuses on MarTech and digital marketing, with scientific publications on artificial intelligence, branded apps and other marketing-applied technologies. He combines his academic activity with over seventeen years of professional experience in digital marketing, communication and retail.
Complete list of publications at: ORCID · Google Scholar · Scopus · Ciência ID
Affiliations: Universidade de Aveiro · CEOS.PP · GOVCOPP
research
Article: Scroll, watch, travel: an integrative framework of short-form video influence in destination marketing and place branding (2026)
Published in Place Branding and Public Diplomacy with Lara Bacalhau. This study reviews empirical research on short-form video platforms in destination marketing and place branding, and organize the main themes into a four-stage integrative framework (platform entry, stimulus encoding, psychological processing, and behavioral response).
Article: A bibliometric analysis of AI bias in marketing: field evolution and future research agenda (2025)
Published in the Journal of Marketing Analytics with Lara Bacalhau and Joana Neves. Maps the evolution of the field of algorithmic bias in marketing and proposes a future research agenda.
Book: Driving Engagement and Loyalty Through Customer-Centric Digital Marketing (2026)
Co-edited with Lara Mendes Bacalhau. Brings together chapters on loyalty, advergames and customer-centric strategies. Published by IGI Global.
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Updated on 4 May 2026.